How did OuiLive enable Amazon to maximize employeeengagement during Global Month of Volunteering, while raising awareness of charitable actions and optimizing the impact of its volunteering initiatives?
Challenge context
For its fourth OuiLive Challenge during Global Month of Volunteering (GMV) 2024, Amazon organized an event focused on volunteering, aligned with its raison d'être of creating a meaningful and positive impact on communities.
This three-week challenge enabled employees to discover the charitable actions deployed throughout the year, and to share their views on volunteering. The points accumulated during the challenge were transformed into donations for the Gustave Roussy Institute, supporting research into childhood cancer.
Amazon led the communication and launch campaign, incorporating quizzes, photo/video challenges and polls to motivate participation.
600
Active participants
54
Country
4
OuiLive Challenges
A look back at the challenge
A successful challenge
With over 600 active participants divided into 54 teams, the challenge was a success. Although Amazon noted a high pace of work that made it difficult for everyone to participate, those who did take part were made aware of internal actions and the Global Month of Volunteering. The company also noted that some employees signed up without actively participating, indicating a need to strengthen communication. Despite these challenges, Amazon plans to use the OuiLive platform for future challenges, to animate new projects with perhaps a new format depending on the new accessibilities on the OuiLive app.
