How did Pernod Ricard train and strengthen theengagement its multi-country sales teams?
Challenge context
Pernod Ricard has initiated the "Genies in the Bottles" challenge for its sales teams to hone their skills in product placement and in-depth knowledge of the company's brands.
This multilingual challenge (English, Greek, Hebrew) included activities that were both engaging and educational, with a loyalty points system convertible into rewards, motivating active and dynamic participation from sales staff.
3 target zones
Greece, Cyprus, Israel
3 Challenge languages
English, Greek, Hebrew
Several hundred
Of participants
A look back at the challenge
A successful challenge
The initiative has proved extremely beneficial. Sales staff were actively involved in the content and challenges. As a result, they improved their understanding of the products and optimized their sales performance. The rewards, which were numerous prizes for participants from different regions, were awarded through a loyalty points system. This motivated sales staff to outdo themselves, while stimulating competitiveness and encouraging greater participation. Overall, the operation significantly increased the sales force'sengagement and improved their sales skills.
